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Introduction


Welcome to the Bellsure Supplies Limited privacy policy.


Bellsure Supplies Limited respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you:


  1. visit our website (regardless of where you visit it from);
  2. use our Urban Relay mobile application (available on our Website), once you have downloaded or streamed a copy of the App onto your mobile telephone or handheld device;
  3. any of the services accessible through the App that are available on the App Site or other sites of ours. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.


and tell you about your privacy rights and how the law protects you.


Important information and who we are


Purpose of this privacy policy


This privacy policy aims to give you information on how Bellsure Supplies Limited collects and processes your personal data through your use of our Website, the App and the Services, including any data you may provide when you sign up to our newsletter, purchase a product or service or take part in a competition.


The Website and the App is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


Controller


Bellsure is made up of the following different legal entities:


  • Bellsure Supplies Limited
  • Bellsure Holdings Limited
  • Vision Accelerator Pty Ltd
  • Modus Fluid Technology Limited


This privacy policy is issued on behalf of the Bellsure Group so when we mention Bellsure, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the Bellsure Group responsible for processing your data. Bellsure Supplies Limited is the controller and responsible for this Website and the App.


We have appointed a data privacy manager. If you have any questions about this privacy policy, please contact the data privacy manager using the details set out below.


Contact details


If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:

Full name of legal entity: Bellsure Supplies Limited


Email address: info@bellsure.co.uk


Postal address: Unit A, Quedgeley West Business Park, Hardwicke, Gloucester GL2 4PA


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Changes to the privacy policy and your duty to inform us of changes


We keep our privacy policy under regular review. 


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links


Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services. When you leave our Website, we encourage you to read the privacy policy of every website you visit.


Awareness and Training


We promote the need to respect privacy and confidentiality so that customers remain confident about trading with us. Our staff must complete appropriate confidentiality and data protection training once a year, and prior to them having access to any personal information.


The data we collect about you


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:


  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status and title.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version and time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Device Data includes the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting.
  • Content Data includes information stored on your Device, including friends' lists, login information, photos, videos or other digital content, check-ins.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App or Website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data


Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the services). In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time.


How is your personal data collected?


We use different methods to collect data from and about you including through:


Direct interactions. You may give us your Identity, Contact, Financial and Marketing and Communications Data by filling in forms on our Website, the App and the Services Sites (together our Sites) or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • apply for our services, including when you register to use the App;
  • create an account on our Website;
  • subscribe to our service or publications, including subscribing to our Services, search for an App or Service;
  • request marketing to be sent to you;
  • when you report a problem with the App, our Services or any of our Sites;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.


Automated technologies or interactions. Each time you interact with or visit one of our Sites or use the App, we will automatically collect Technical Data about your equipment, browsing actions and patterns, Device, Content and Usage Data. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.


Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

  • Owners of the Urban Relay Parcel Management System;
  • Technical Data and Device Data from analytics providers such as Google based outside the UK;
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as: 
  • Opayo, operated by Elavon Digital Europe Limited;
  • American Express;
  • Lloyds Bank plc;
  • Experian ltd;
  • Creditsafe Business Solutions Limited;
  • Nexus, operated by Hutcheon Mearns Ltd;
  • Aon plc
  • TC Group (TC Group Holdings Limited); and
  • Nichola Hall ACA. 


based inside and outside the UK.


  • Identity and Contact Data from data brokers or aggregators such as Barbour ABI (owned by Informa Markets (UK) Limited) and Glenigan Limited, both based inside the UK.
  • Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the UK.


Unique application numbers. When you want to install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us.


Cookies


We use cookies and/or other tracking technology to distinguish you from other users of the App, App Site, the distribution platform (Appstore) or Services Sites and to remember your preferences. This helps us to provide you with a good experience when you use the App or browse any of Our Sites and also allows us to improve the App and Our Sites. 


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly. 


For detailed information on the cookies we use, the purposes for which we use them and how you can exercise your choices regarding our use of your cookies, see our cookie policy.


How we use your personal data


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


  • Where we need to perform the contract, we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.


Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


Purposes for which we will use your personal data


We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer (a) Identity (b) Contact Performance of a contract with you
To install the App and register you as a new App user (a) Identity Your consent
To make name and address data available to users and delivery agents. (a) Identity Your consent
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey (c) notifying you of changes to the App or our Services (a) Identity (b) Contact (c) Profile (d) Marketing and Communications (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Device (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity (b) Contact (c) Technical (d) Device (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you a) Identity (b) Contact (c) Device (d) Content (e) Profile (f) Usage (g) Marketing and Communications (h) Technical Necessary for our legitimate interests (to study how customers use our products/Services, to develop them, to grow our business and to inform our marketing strategy)
To measure and analyse the effectiveness of the advertising we serve you. To monitor trends so we can improve the App (a) Identity (b) Contact (c) Device (d) Content (e) Profile (f) Usage (g) Marketing and Communications (h) Technical Necessary for our legitimate interests (to study how customers use our products/Services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical (b) Usage Necessary for our legitimate interests (to study how customers use our products/Services, to develop them, to grow our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 


Promotional offers from us


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).


You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.


Third-party marketing


We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.


Opting out


You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.


Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


Change of purpose


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. 


When developing new services or processes and we need to understand the legal basis for processing personal information we will carry out a Privacy Impact Assessment (PIA) when designing all new initiatives or changes to existing services or processes. The PIA will identify any privacy or data protection concerns and ensure they are addressed before the project is implemented. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Disclosures of your personal data


We may share your personal data with the parties set out below for the purposes set out in the above.


  • Service providers acting as processors based in the UK who provide IT and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services.
  • Postage and parcel delivery providers.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Specific third parties such as Overpass Ltd and Innovend B.V.
  • Owners of the Urban Relay Parcel Management System.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

Please note that the Urban Relay Parcel Management System will be placed in a public place and so anyone who has access to the location that the Urban Relay Parcel Management System is stored may be able to access your name and address.


International transfers


We share your personal data within the Bellsure Group. This will involve transferring your data outside the UK.


Some of our third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.


Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 


  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. For further details, contact us.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. For further details, contact us.


Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.


Data security


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


Information you provide to us via the Website and the App is stored on our secure servers. Any payment transactions carried out by us or our chosen third-party provider of payment processing services will be encrypted using Secured Sockets Layer technology.


Where we have given you (or where you have chosen) a password that enables you to access certain parts of Our Sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. 


We will collect and store personal data on your Device using application data caches and browser web storage (including HTML5) and other technology.


Certain Services include social networking, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 


Data retention


How long will you use my personal data for?


We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.


To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.


In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


Your legal rights


Under certain circumstances, you have rights under data protection laws in relation to your personal data. The information below sets out more information about these rights:


  • Request access to your personal data: (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of your personal data: This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data: This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data: where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing your personal data: This enables you to ask us to suspend the processing of your personal data, for example if you want us to establish the data's accuracy.
  • Request transfer of your personal data: We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Right to withdraw consent: Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


If you wish to exercise any of the rights set out above, please contact us.


No fee usually required


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.


What we may need from you


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Time limit to respond


We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.